In 2002 they launched the first bilingual English/ French Licensing Guide for the French Licensing Market: more than 1200 active properties in France coming from all domains, the representatives and good contacts to acquire the licensing rights, licensees in 22 fields, specialised services and main distribution chains.
1000 copies of the guide have been distributed the first year and 2000 the second year with many exchanges with trade press and fairs in France . The Guide met the recognition of the business and is know the reference tool .
The release of the third issue is January 2004 and the Licensing Guide will contain new information !
As experts in licensing and marketing Nathalie Chouraqui and Sandra Ways regularly participate to conferences and organise seminars on the subject of Licensing.
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In 2002 they also have developped new tools for the French Licensing Market:
At the end of November the first newsletter via email has been launched in France: the information is sent to “Kazachok” database which contains as of today more than 4500 qualified email adresses.
This newsletter “L’Actualité des Licences et des Produits Dérivés”, is adapted to the needs of the French Market .
Kazachok has also clients in promotion for surveys and “licensing market anticipation” ; they participate to Mc Donald’s property reviews .
Last but not least , during the first quarter of 2003 a major French publisher , Dunod, launched a book written by Sandra and Nathalie which purpose is to explain to industrials and promotion agencies how to get license, why, and how to maximize the negotiations…
They also help licensing rights owners and buyers in their stategies
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